White Papers Will Solve Your Prospects Problems!
Why your company needs a white paper.
There are a number of surveys on white paper usage. In my opinion, the statistic that stands out for business owners…comes from Eccolo Media.
“A survey found that 84% of businesses find white papers either moderately or extremely influential in their purchasing decisions.”
This means that a vast majority of your prospects are going to rely on a well written white paper to make their buying decision.
White papers are one of the best lead generation tools available to a B2B company. They provide a solution to a problem, without using hype. The white paper is generally downloaded and then passed around to the various departments in a business. This gives a prospect the opportunity to see the benefits of dealing with your company…without the immediate pressure of a salesperson.
Generally a white paper will evoke a need to gain more information or to make an immediate purchase. When a company wants more information, based on the white paper that you provided-then the salesperson can step in to handle the questions and close the sale.
White papers offer great benefits including:
*Establishing your company as an expert in your field.
*You build trust and rapport with your clients.
*There is no hype as found in a long sales letter, however telling your story is still very important.
Why you should hire me!
Let me upfront with you. White papers are a sub-niche for me. I specialize in email/autoresponders. I use email marketing as a tool to get clients. It came as a surprise to me, how many prospects would ask if I wrote white papers? I found myself missing out on working with some great clients, due to the fact that I was not able to offer a white paper service.
I decided it was time to put white papers in my copywriting toolkit and for that, I headed off to AWAI. The programs at AWAI are top notch and I was excited to see that the white paper program was put together by Steve Slaunwhite and Ed Gandia. I knew both of these copywriters, having taken a course by Steve previously and I had purchased one of Ed’s copywriting books. By taking AWAI’s white paper course, I learned how to write white papers and more importantly, I have a roadmap. From start to finish, AWAI’s program shows a copywriter how to create a white paper that will bring in incredible results.
So what does all this mean to you? Well if you hire me to write white papers for you…it’s a no-brainer that I am well trained in “how to” white papers. Yes there are more experienced white paper writers out there, however I can guarantee that none of them will work as hard to make your white paper successful.
Some of the real benefits:
The price is going to right for you.
The work will be done on time.
I’m very easy to work with.
I have a system that is proven to produce great results.
Contact me today and let’s discuss how we can help each other.